Scientists expand human knowledge by looking at the world in new ways. What if we could get visitors to look differently at the museum’s collection?
Connecting visitors with stories
The Dutch national museum of science and medicine boasts a world-famous collection of objects, including Van Leeuwenhoek’s microscope, Einstein’s pen and Vesalius’s anatomical drawings. To connect visitors with the stories and people behind these treasures, we developed the overarching concept “Looking differently” using the Emotion Design method. Just as scientists make discoveries by looking at the world around them in fresh ways, we encourage visitors to look at the museum’s collection and the history of science in a new way.
LOCATION: Leiden, the Netherland
CLIENT: Rijksmuseum Boerhaave
COLLABORATORS: OPERA Amsterdam, Shosho, Gado Gado Filmproducties, Ben van der Meyden, KlevR Sounddesign, Katinka Baehr, Bruns, Mansveld, Pieter van der Heijden